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Content Editor
Canada Life Limited
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Content Editor

Canada Life Limited

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Details
Posted:
April 8, 2021
Location:
London, United Kingdom
Salary:
Open
Type:
Full Time
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.

Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose

With the launch of the first phase of the Digital Experience Transformation programme we have identified a need for a content editor to support content implementation, entry and maintenance across the portfolio of Canada Life public-facing websites, in total c.850 pages of content.
The focus of the role is fourfold:
Support content implementation for non-marketing professionals who may own pages but not need to use the CMS on an ongoing basis, e.g. Customer Service or Actuarial/Treasury/etc
Provide content entry/page build support via the CMS to the broader Marketing team when required, implementing content that they have produced & approved
Manage content maintenance programme as part of ever-green compliance programme - follow the that the digital compliance process that has been established and rolled out.
Run and maintain the digital content process being primary lead on the WebTeam inbox, where all requests are sent, actioning all content update items within agreed service standards and ensuring that content is approved for deployment and publishing
In addition to the four key focus areas, this person will be a key member of the Digital Marketing team and will be involved in assisting the other Digital Marketing Team members on ad-hoc digital marketing projects

Key Accountabilities

Follow the established digital content process, ensuring all work requests are properly briefed and funnelled through the WebTeam@canadalife inbox, ensuring that all content has been through dot-approve, has a bag number and a review date.
Support stakeholders inside and outside of marketing to build and deploy digital content/campaigns using the umbraco CMS ensuring compliance to digital standards.
Manage the webTeam@Canadalife inbox and acknowledge every email received within 24hours and on receipt of brief deliver content within defined service standards, clearly managing expectations of stakeholders as to minimum lead times, briefing requirements and delivery times.
Work with content owners to ensure that all content has a subject matter expert owner and that content is reviewed on an annual basis and evidenced in Dot Approve
Support adhoc digital marketing projects such as reporting & analytics, building emails and digital marketing campaign support and execution.

Key Accountabilities

The role holder is fully accountable to follow the digital marketing content delivery process which ensures that all content on the website has an SME owner, and that all content on the website is in-compliance and is evidenced on our compliance system. This role is a check & balance to ensure this process is followed in full and ensures that content on our websites remain up-to-date and in-compliance.
At times it is vital that we can launch content at speed, thus being able to create and deploy content in an urgent/emergency situation is vital, in these instances, we may approve content online, so agility and accuracy is key.
The role holder is the key focal point for all webpage and occasionally email content implementation & updates supporting, following the defined process, service standards and ensuring that processes are followed as part of our governance around Marketing Compliance on our digital platforms
The role holder is primarily responsible for running the WebTeam@Canadalife inbox ensuring that all requests are funnelled into the WebTeam inbox and that they own responding to and managing the expectations of colleagues within and external to Marketing who request content updates.
Implement on-brand content as defined by our digital brand guidelines and accessibility standards.
The role holder will support the broader digital marketing and Marketing teams with campaign and content support working on ad-hoc projects.across Marketing & Digital Marketing

Knowledge/Skills/Experience

The role holder must have the flowing experience and skills:

  • Experience of working on multiple CMS platforms including those with dynamic templating - (Please provide examples of CMS systems you have worked on)
  • Excellent written English and grammar skills
  • Skills of writing for the web/digital channels.
  • Experience of working within brand guidelines and producing on-brand content
  • Knowledge of W3C accessibility guidelines
  • Implementation of digital content calendar, drafting, deploying and testing content before launching

    Experience preferred:

  • Basic knowledge of HTML (although this is not a pre-requisite and the site is driven by templates & components)
  • Knowledge of eMail marketing tools such as Mailchimp, Pardot etc
  • Experience of working in a regulated environment and working with Marketing compliance teams.

    Key facets of role
    :
  • Knowledge of digital analytics packages e.g. Google Analytics/Web Trends/Adobe Analytics or similar
  • Busy, at times high-pressure role, ability to manage and work on multiple concurrent projects to different deadlines and priorities
  • Expert knowledge of MS Word
  • Strong knowledge of MS Excel
  • Expert knowledge of MS Power Point
  • Experience of supporting colleagues at both senior and junior levels

    Qualifications

    Essential:
  • Experienced user of analytics packages such as Google Analytics/Web Trends or Similar
  • Advanced experience of MS Office suite
  • Experience of working on dynamic templating CMS platforms,
    Desirable :
  • Digital Content Marketing qualification
  • Qualification in SEO
  • Experience of working on umbraco v8

    What you'll like about working here

    As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You'll also receive the support you need with your personal and professional development.

    Diversity and inclusion

    Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences

    • Internal Number: 10714127
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