97864 Robert Wood Johnson Foundation Professor of Practice

Location: Phoenix, AZ
Open Date: Jun 21, 2022
Deadline:

Description
The Walter Cronkite School of Journalism and Mass Communication at Arizona State University is seeking an experienced strategic communications professional to lead teams of advanced undergraduate and graduate students in producing Spanish-language public health campaigns, focusing on serving and engaging Spanish-speaking parents of young children.

Holding the rank of professor of practice, the successful candidate will guide students in deploying digital marketing (paid/organic social media, SEO and paid search advertising, analytics and other digital marketing concepts), public relations and integrated communications strategies in Spanish.

This position requires a deeply collaborative approach to campaign development and execution, working with other faculty and students across the school and within the Cronkite School Strategic Communications Agency, an immersive, strategic communications agency environment for students under the guidance of Cronkite faculty. This initiative also involves collaboration with Arizona PBS, based at the Cronkite School, which ranks among the most-viewed public television stations per capita in the country. The successful candidate will cultivate and advance partnerships with the Arizona PBS Education & Community Impact team as well as additional community partners.

This is a full-time, benefits-eligible, 12-month (not academic year) faculty appointment on ASU's Downtown Phoenix Campus; this position is grant funded and not a tenure-track appointment.

About the Cronkite School

The Cronkite School is widely recognized as one of the nation's premier colleges of journalism and mass communication. The school fosters excellence and ethics among students as they master the professional skills they need to succeed in the digital media world of today and tomorrow.

Located on ASU's Downtown Phoenix campus in the heart of the nation's fifth-largest city, with additional centers in Los Angeles and Washington, D.C., the School has 70 full-time faculty members and more than 100 full-time professional staff and annual resources of more than $40 million. The Cronkite faculty is made up of award-winning professional journalists, strategic communications specialists and world-class media scholars. Cronkite professors include five Pulitzer Prize-winning journalists, digital media thought leaders, top TV producers and correspondents, major metropolitan newspaper editors and strategic communications experts.

Cronkite offers bachelor's degrees in journalism and mass communication, sports journalism, digital audiences, mass communication and media studies, and digital media literacy. The School offers master's degrees in mass communication, sports journalism, investigative journalism and digital audience strategy as well as a PhD program in journalism and mass communication.

About the Robert Wood Johnson Foundation Southwest Health Reporting and Health Communications Initiatives

The Cronkite School is a national leader in news media coverage of communities along the U.S.-Mexico border and across the Southwest. Cronkite is also a leading provider of Spanish-language news and information on digital and broadcast platforms. The Robert Wood Johnson Foundation Southwest Health Reporting Initiative, launched in 2019, has built on and significantly expanded those efforts, and is now providing critically needed news and information to underserved communities, with a particular emphasis on Latinx, Indigenous and Spanish-speaking border communities. Now the Cronkite School is expanding this initiative to engage Spanish-speaking audiences more deeply. The RWJF Health Communications Initiative will leverage the tools and practices of digital marketing and strategic communications to provide critical health information to Spanish-speaking parents of young children. In particular, this initiative aims to provide meaningful health information to members of local communities, identify and address misinformation about health-related issues and address health disparities. The students participating in this program will develop the skills and confidence to engage deeply with Spanish-language audiences and optimize campaigns to improve community health.

About the Cronkite Strategic Communications Agency

The heart of the Cronkite School's teaching hospital model is its professional programs -- more than a dozen immersive work immersions where students get hands-on experience in mass communication under the leadership of professional faculty.

The Cronkite Strategic Communications Agency is a newly formed capstone program, which combines the school's award-winning Public Relations and Digital Audiences Labs into one robust strategic communications agency. The Robert Wood Johnson Foundation Health Communications Initiative will be housed within the Agency, allowing students to develop and apply skills of digital marketing and public relations in serving Spanish-speaking audiences.

Duties & Responsibilities

• Lead, teach and mentor upper-level undergraduate and graduate students in a highly energized agency environment, Monday through Friday, 9 a.m. to 5 p.m.
• Provide hands-on coaching for students throughout the campaign process (e.g., research and data analysis through execution and measurement), producing at least two extensive, multimedia, Spanish-language public health campaigns per year.
• Cultivate and advance collaboration with colleagues across Arizona PBS (housed within the Cronkite School), including those on the Arizona PBS Education & Community Impact team
• Set data-driven goals for community impact and student learning
• Develop and maintain partnerships with community, health and/or media organizations
• Work collaboratively with other capstone program directors and partners to plan, manage and produce innovative and professional campaigns across platforms.
• Provide hands-on training for agency technologies and techniques (e.g., setting up Google Ads campaigns, crafting and making media pitches)
• Lead and produce impact reporting for school leadership, funders and community partners (e.g. campaign, budget and analytics reporting)
• Edit, critique and nurture student work, in English and in Spanish, to ensure it meets professional standards
• Support students' employment pursuits by fostering networking connections, job/internship opportunities and professional development.
• Manage initiative budgets, together with school leaders and other professional program faculty
• Foster a culture of innovation by harnessing fresh ideas and experimenting with new tools, technologies and techniques that enhance digital storytelling and audience connection
• Perform other faculty responsibilities, such as committee assignments and assisting in student recruitment.
• Perform other duties as assigned.

Qualifications
Required Qualifications

• At least five years of professional experience working in marketing, integrated communications, digital strategy, social media, audience growth or a related field
• Bilingual (English/Spanish)
• A bachelor’s degree

Desired Qualifications

• Demonstrated experience launching and leading successful integrated communications campaigns, including crisis communications, event planning, media relations, community outreach, multimedia content and storytelling, social media content, website design and/or influencer campaigns
• Demonstrated experience launching and leading digital marketing campaigns, including paid social, search, paid media, display and/or audio campaigns
• Demonstrated knowledge of health communications strategy, integrated strategic communications, paid and organic social media, SEO, digital advertising and/or strategic content creation
• Demonstrated experience serving and engaging Spanish-speaking audiences
• Demonstrated understanding of public health issues and practices
• Fluency in media measurement (e.g., Cision) and monitoring (e.g., Muck Rack) technologies
• Fluency in Google Analytics, Google Ads and social media ad platforms
• Knowledge of AP style
• Experience supervising a team
• Experience working with undergraduate and/or graduate students in a university or agency setting
• Demonstrated commitment to diversity, equity and inclusion in both professional practices and as a contributor to an inclusive working and learning environment
• A graduate degree

Application Instructions
Submission materials must include:

• A cover letter stating qualifications and interests
• Curriculum vitae or resume
• Contact information (name, address, email, telephone number) for three professional references
• A statement that addresses their experience and commitment to social justice, diversity, equity and inclusion over the course of their careers and outlines how they would advance DEI goals at the Cronkite School. The statement should be no longer than 500 words.

The applicant’s name should appear in each uploaded file name. Cover letters may be addressed to the Search Committee Chair, Senior Associate Dean Rebecca Blatt. Questions about the position should be directed to the search committee chair at: sofia.lujano@asu.edu.

Application deadline is August 7, 2022. Applications will continue to be accepted on a rolling basis for a reserve pool. Applications in the reserve pool may then be reviewed in the order in which they were received until the position is filled. Applicants must apply online at: http://apply.interfolio.com/108737

A background search is required for employment.


For more information and to apply, visit https://apptrkr.com/3232816

A background check is required for employment. Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

(See https://www.asu.edu/aad/manuals/acd/acd401.html and https://www.asu.edu/titleIX/.)

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

COVID-19 Vaccination - Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion’s webpage.

A background check is required for employment. Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

(See https://www.asu.edu/aad/manuals/acd/acd401.html and https://www.asu.edu/titleIX/.)

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

COVID-19 Vaccination - Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion’s webpage.






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