1. Leads client meetings to determine parameters of projects. 2. Provides graphic design services centrally to the University community or to specific schools/departments maintaining established design standards and practices. 3. Uses considerable creative judgment regarding composition, media selection, typography, pictorial images, etc. to conceive ideas for graphic design work on assigned projects. 4. Applies a variety of traditional graphic techniques, equipment, and supplies as well as computer based graphics and/or desktop publishing software programs. 5. Effectively establishes client needs on assigned projects. 6. Produces graphics in the form of printed publications and other materials which are distributed internally and externally; electronically through the development of websi