1. Contributes to client meetings to define parameters of projects. 2. Provides graphic design services centrally to the University community or specific school/department maintaining established design standards and practices. 3. Ensures client's needs are met in a timely and cost effective manner. 4. Gives input to the development of guidelines and procedures for the University graphic publications. 5. Makes determinations regarding typography, pictorial images, color, paper stock, etc. for projects; recommendations regarding the necessity and selection of outside consultants/designers and printing services. 6. Contributes to the development of guidelines and procedures for the University graphic publications. 7. May perform other duties as assigned.